Safety. Style. Comfort.
ROKKER combines urban motorcycle apparel with a high level of protection and premium quality. Jeans, jackets, and boots impress with modern styling, high-quality materials, and exceptional comfort.
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THE ROKKER COMPANY – Style. Protection. Comfort.
Rokker motorcycle apparel stands for high-quality, urban protective clothing that doesn’t look like traditional motorcycle gear, but functions like modern premium streetwear. The brand’s tagline sums up the concept: an authentic look, high safety standards, and the best possible comfort for motorcyclists who don’t want to compromise on style or protection. The brand itself communicates “ROKKER – Style. Protection. Comfort.” and highlights over 19 years of experience in developing motorcycle apparel
Anyone who rides a motorcycle knows the dilemma: protective gear should offer safety, but shouldn’t feel bulky, stiff, or over-the-top in everyday life. This is exactly where The Rokker Company comes in. The Swiss brand combines technical motorcycle apparel with a look that’s impressive even off the bike. Whether it’s Rokker Kevlar Jeans, modern Rokker Tech materials, rugged Rokker Boots, casual rider shirts, or discounted items in the Rokker Outlet or Rokker Sale – Rokker is designed for riders who value quality, fit, and an authentic look.
What sets Rokker apart?
Rokker excels at combining design and function. The brand was born out of the question: why aren’t there any stylish motorcycle jeans? Kai Glatt and Michael Kuratli wanted to develop a pair of pants that were abrasion-resistant, water-repellent, and safe, yet still looked like regular jeans. To achieve this, they worked early on with Schoeller-Dynatec, an abrasion-resistant functional material.
Today, the brand is known for CE-certified pants, jackets, shirts, rider shirts, boots, and accessories made with high-quality materials such as Schoeller-Dynatec, Cordura, leather, UHMWPE stretch denim, Coolmax, Sas-Tec protectors, and D3O back protectors. At motoin, for example, you’ll find AA- and AAA-certified products such as the Rokker Bozeman shirt/textile jacket, the Rokker Dakota shirt/textile jacket, the Rokker Canvas textile jacket, and the Rokker Black Jack Chino.
What does Rokker stand for?
The Rokker Company stands for motorcycle apparel that doesn’t hide protection but doesn’t have to look like traditional protective gear. The brand embodies Swiss engineering standards, high-quality craftsmanship, European manufacturing for many core products, and a clear lifestyle positioning. Instead of purely functional clothing, Rokker offers “clothing” for motorcyclists that works just as well in the saddle as it does in a café, at the office, or while traveling. As a result, Rokker appeals particularly to urban, cruiser, retro, Harley, and café racer riders.
Brand Development – From Founding to Today
The Rokker Company hails from Switzerland, specifically the Widnau area in the canton of St. Gallen. The story begins in 2006 with two motorcyclists, Kai Glatt and Michael Kuratli. After a motorcycle tour on Harley V-Rods, they wondered why motorcycle jeans were either functional but unattractive, or fashionable but unsafe. Their idea: abrasion-resistant, water-repellent, and safe motorcycle jeans that still look like a pair of well-fitting favorite jeans. Accordingly, the first product was neither a jacket nor a boot, but a pair of motorcycle jeans based on a Levi’s 501. On December 22, 2006, Michael and Kai held the first finished pair of motorcycle jeans in their hands— marking the birth of Rokker Jeans, even though they weren’t officially called that yet.
Location development to the present day
Within a few years, the initial idea evolved into an independent premium brand for motorcycle apparel. Kai and Michael had the first 300 pairs of pants produced in Portugal after struggling to find a suitable production facility. In 2007, the first pairs were presented at events, including Harley Bike Week in Faak, where rain and inclement weather immediately demonstrated the pants’ water-repellent properties. By the end of 2007, the 300 pairs of pants had sold out, and in 2008 the brand took its first international steps, including a venture to Daytona Beach. By 2009, Rokker already had ten retailers in Europe and several products, such as hoodies, T-shirts, and four styles of pants. Later, leather goods, jackets, shoes, bags, and belts were added to the lineup. Looking back, the official story mentions “nearly 400 products” and exports to 35 countries; for 2020, the story cites 25 employees. Rokker does not clearly state a daily, publicly verifiable headcount for 2026; therefore, the brand page should refer to “a team of experienced specialists” rather than a specific number.
What products does the brand offer?
Today, Rokker’s product range primarily includes motorcycle pants, Rokker jeans, chinos, cargo pants, motorcycle jackets, rider shirts, textile jackets, leather jackets, vests, Rokker boots, casual wear, and accessories. On the official Rokker website, the main categories are Pants, Jackets, Shoes, Casual, and Accessories; these include, among other things, jeans, cargo pants, chinos, rider shirts, textile jackets, boots, T-shirts, shirts, hoodies, caps, gloves, protectors, kidney belts, belts, and socks.
Top Rokker products at motoin
Jackets & Textile Jackets: The Rokker College Textile Jacket combines a college look with motorcycle protection. It is AA-certified, features abrasion-resistant wool fabric with cowhide leather sleeves, and comes with extra-flat, removable Sas-Tec Air shoulder and elbow protectors.
The Rokker Bozeman Shirt/Textile Jacket is a particularly robust product for anyone looking for a Rokker Rider Shirt with a high level of protection. It is AAA-certified, highly abrasion-resistant, features genuine leather accents, and has pockets for shoulder, elbow, and back protectors.
The Rokker Dakota Shirt/Textile Jacket is a two-layer motorcycle shirt with AA certification, cotton flannel, UHMWPE stretch denim lining with Coolmax, protector pockets, and ventilation slits under the arms.
The Rokker Canvas Textile Jacket is designed for riders looking for a workwear style. It is AA-certified, made from highly abrasion-resistant Cordura canvas fabric with stretch and a water-repellent finish, and is manufactured in Europe.
Pants & Jeans: The Rokker Black Jack Chino Textile Pants are single-layer motorcycle pants in a chino style. They are made of 100% Schoeller-Dynatec, are Level AA certified, feature coldblack and NanoSphere coatings, height-adjustable protector pockets, and removable Sas-Tec Air knee and hip protectors.
Shoes & Boots: The Rokker Urban Rebel shoes are classic service boots made from vegetable-tanned, water-repellent full-grain cowhide leather. They are certified to EN 13634:2017, Goodyear welted, equipped with Vibram rubber soles, and handcrafted in Portugal.
FAQ – 5 Common Questions About the Brand
Who are the founders of Rokker?
The founders of The Rokker Company are Kai Glatt and Michael Kuratli. In 2006, the two Swiss motorcyclists developed the idea for stylish, safe motorcycle jeans out of their own dissatisfaction with the motorcycle clothing available at the time.
Where is Rokker manufactured?
Rokker develops its products in Switzerland and has many core products manufactured in Europe. The first 300 pairs of pants were produced in Portugal; and individual products at motoin are explicitly labeled “Made in Portugal,” “handmade in Portugal,” or “manufactured in Europe.”
What is the highest protection class for motorcycle clothing?
For motorcycle jackets, pants, and suits compliant with EN 17092, AAA is considered the highest protection class. This is followed by AA and A; additionally, there are classes B and C for more specialized requirements. AAA offers the highest abrasion and tear resistance within this standard class.
What is better than Kevlar?
“Better” depends on the intended use. Modern motorcycle apparel uses not only Kevlar, but also high-performance fabrics such as Schoeller-Dynatec, Cordura, UHMWPE, or special blended fabrics. At Rokker, depending on the product, materials such as Schoeller-Dynatec, Cordura canvas, or UHMWPE stretch denim are used. What matters is not just the fiber, but the entire construction—including the material, seams, protectors, fit, and CE certification.
Is CE Level 1 sufficient?
CE Level 1 may be sufficient for many everyday situations, especially when comfort, flexibility, and discreet protectors are important. For sporty riding, higher speeds, or longer tours, however, Level 2 offers more impact protection. It is also important not to confuse the protectors with the overall protection class of the clothing: For example, a jacket or pair of pants may be AA or AAA certified, while the protectors are rated separately as Level 1 or Level 2.
Conclusion
Rokker is one of the most exciting brands for motorcyclists who want to combine premium style, protection, and everyday practicality. From the first Rokker jeans to Rokker Kevlar jeans, Rokker Tech fabrics, and Black Jack products, all the way to Rokker boots and rider shirts, The Rokker Company follows a clear philosophy: Motorcycle apparel should protect, be comfortable, and look good. Anyone searching for Rokker motorcycle apparel, Rokker jeans, Rokker boots, Rokker Rider Shirt, Rokker Revolution, Rokker Tech, Rokker Sale or Rokker Outlet, will find a brand that consistently positions itself at the intersection of Swiss engineering standards, European manufacturing, an urban look, and CE-certified safety.
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