Hells Kitchen
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100% Chic Recycle!
If a larva can turn into a butterfly, if a parasite can become a pearl, if a piece of coal can become a diamond, but aboveall, if the bad luck of getting a puncture can turn into an idea… that's just how an inner tube can suddenly turn into a bag. Or rather, a collection of bags.
That's how one day, whilst I was repairing a flat tyre on my bike, I had an intuition: Why not use the tyre itself as if it were a type of leather or cloth? After a series of attempts, that item that was about to be thrown on the dump, was ready to become an object of design, a hotbed of ideas, a devil's kitchen, a name: Hell's Kitchen.
Materials such as heavy duty inner tubes, car seat-belts, t-shirts, shirts etc are strictly recycled and carefully elaborated and are brought back to life in a different form as bags and unique and charming accessories. Take a seat at my kitchen table and savour the dishes I've prepared, but be careful... that you don't grow a tail as well!
If a larva can turn into a butterfly, if a parasite can become a pearl, if a piece of coal can become a diamond, but aboveall, if the bad luck of getting a puncture can turn into an idea… that's just how an inner tube can suddenly turn into a bag. Or rather, a collection of bags.
That's how one day, whilst I was repairing a flat tyre on my bike, I had an intuition: Why not use the tyre itself as if it were a type of leather or cloth? After a series of attempts, that item that was about to be thrown on the dump, was ready to become an object of design, a hotbed of ideas, a devil's kitchen, a name: Hell's Kitchen.
Materials such as heavy duty inner tubes, car seat-belts, t-shirts, shirts etc are strictly recycled and carefully elaborated and are brought back to life in a different form as bags and unique and charming accessories. Take a seat at my kitchen table and savour the dishes I've prepared, but be careful... that you don't grow a tail as well!






















































