100 Percent

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100 Percent

The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross.

The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross.

The History of 100%
How much effort do you give? Take a deeper Look into the Past: The history Micro Site The history Micro Site Nineteen '87 des Nations Original founder Drew Lien pimpin' avid Bailey, Gainsville 1984 100% finish.

The 100% brand has always been synonymous with motocross Americana and has een linked to many iconic moments that have built the roots and history of what is modern motocross.

The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross.

Thirty years later the passion for the spirit of racing remains. Today, 100% is about to inspire a whole new generation of racers and ask them the original tag line, “How much effort do you give?”